Fast Food
The viral 'burger wars' trend on social media continues to grow, with executives from regional chains Gold Star and Freddy’s now posting promotional burger videos. This follows initial clips from McDonald’s, Burger King, Wendy’s, and others that sparked memes and online rivalry, showcasing fast-food brands' use of humor for engagement.
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Burger King is introducing an AI chatbot named Patty into employee headsets as part of a pilot program in 500 locations later this year. The tool aims to help with operational tasks while monitoring interactions for politeness. It forms part of the broader BK Assistant system rolling out to all restaurants by year's end.