Norska väskmärket Db säkrar investering från LVMH

Db, det norska väskföretaget som tidigare var känt som Douchebags, har fått stöd från LVMH Luxury Ventures i takt med att de expanderar från actionsport till den bredare kreativa marknaden.

Företaget grundades efter att Truls Brataas mötte skidåkaren Jon Olsson under en surfresa i Norge 2009. De designade väskor för extremsportresenärer och lanserade den första produkten 2012 under namnet Douchebags, vilket senare förkortades till Db 2019 för att spegla att varumärket även används av studenter och yrkesverksamma.

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