Db, the Norwegian luggage company formerly known as Douchebags, has drawn backing from LVMH Luxury Ventures as it expands beyond action sports into the broader creative market.
The company was founded after Truls Brataas met skier Jon Olsson while surfing in Norway in 2009. They designed bags for extreme sports travelers and launched the first product in 2012 under the name Douchebags, which was later shortened to Db in 2019 to reflect wider use by students and professionals.
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Demna Gvasalia presented his first runway show for Gucci on February 27, 2026, at Milan Fashion Week, blending the brand's heritage with sensual, body-conscious designs inspired by Tom Ford's era and Sandro Botticelli's Primavera. The collection, titled Primavera, featured a diverse cast of models including Kate Moss and emerging digital influencers, set against a museum-like backdrop with Roman statue replicas. Front-row celebrities like Demi Moore and Paris Hilton witnessed looks emphasizing emotion over intellect, with some pieces available for immediate purchase.
LVMH announced first-quarter sales rose 1% organically to €19.12 billion. Fashion and leather goods sales fell 2% to €9.25 billion, better than the prior quarter but below expectations. The Middle East conflict impacted growth by about 1 percentage point.
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Street stylers at the fall 2026 shows in New York, London, Milan, and Paris highlighted several standout bag trends, as noted by Vogue. Snake patterns emerged for totes amid leopard prints on clothing, with versatile styles like oversized clutches gaining attention.
Louis Vuitton has launched its Regeneration 2030 roadmap, shifting from reducing environmental harm to actively regenerating ecosystems. The LVMH-owned brand aims to restore one million hectares of habitats and source materials regeneratively. Christelle Capdupuy, the company's senior vice president of sustainability, emphasized the need for positive planetary impact.
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Following earlier previews, Louis Vuitton launched the j-hope x LV Buttersoft Sneaker worldwide on April 30. The collaboration with Menswear Creative Director Pharrell Williams elevates a custom tour shoe into a premium 2000s-inspired design, featuring ultra-soft calf suede, hidden fan details, and luxury craftsmanship.
CloseCo. has entered the UK market with a new collection of sofas, armchairs, and home accessories focused on durability and practicality. The brand prioritizes long-lasting designs that fit into everyday life, using materials like Noss Velvet and Orsay Boucle. Each piece features solid-timber frames and comes with a 10-year guarantee.
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A limited edition metal coffee tin from Zoégas has sparked nationwide demand. In Kvarnsveden, Borlänge, Ica store owner Emil Westlund awaits 100 copies arriving soon at his shop. The phone is constantly ringing from interested customers.