Norwegian luggage brand db secures lvmh investment

Db, the Norwegian luggage company formerly known as Douchebags, has drawn backing from LVMH Luxury Ventures as it expands beyond action sports into the broader creative market.

The company was founded after Truls Brataas met skier Jon Olsson while surfing in Norway in 2009. They designed bags for extreme sports travelers and launched the first product in 2012 under the name Douchebags, which was later shortened to Db in 2019 to reflect wider use by students and professionals.

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Business executives shaking hands to seal Norwegian's acquisition of Ving travel group, with airplane and logos in background
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Norwegian acquires Ving in multi-billion deal

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Airline Norwegian is buying travel group Nordic Leisure Travel Group, including Ving and Spies, for nearly 8 billion kronor.

Nicolas Ghesquière drew on a 1984 Keith Haring-customized suitcase for Louis Vuitton’s Resort 2027 collection. The show took place at the Frick in New York, where the bag was carried by the first model.

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Eric Hougen, founder of Wolfman Luggage, has announced the closure of his company after more than three decades. The decision ends production of the brand's adventure motorcycle gear.

Coach and Brain Dead have released a joint collection of ready-to-wear, leather goods, footwear and accessories. The line draws from Tokyo street style and New York souvenir culture.

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WHP Global and Marquee Brands have bought two prominent luxury fashion houses in the past week. The moves reflect a broader push by such firms into premium brands.

Florian Craen, with Hermès since 1997, discusses the luxury group's growth and philosophy in Germany.

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LVMH Chairman and CEO Bernard Arnault is expected to visit South Korea next week for the first time in three years.

 

 

 

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