Nike turns to chemical recycling for world cup uniforms

Athletes from 16 countries will wear uniforms made from recycled fabric at the World Cup in June. Nike says the outfits come from its first elite performance apparel produced entirely from textile waste using advanced chemical recycling. The move highlights both progress and limits in efforts to make fashion more sustainable.

Nike has partnered with Swedish firm Syre and U.S.-based Loop Industries to source circular polyester. The company aims to turn textile waste into new fabric for high-performance clothing. This approach seeks to address the fashion industry's heavy reliance on virgin polyester derived from fossil fuels.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.

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The U.S. men's national soccer team has revealed its official kits for the 2026 FIFA World Cup, designed with Nike. The jerseys center on a patriotic stars-and-stripes design, with bespoke jacquard stars on darker versions and gradient stripes on lighter ones.

Nike is set to launch a special edition Total 90 III sneaker featuring Brazil-inspired colors ahead of the World Cup.

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Adidas and the Colombian Football Federation unveiled the new away kit for Colombia's national team for the 2026 FIFA World Cup. The design draws inspiration from the Pacific Ocean and Caribbean Sea, featuring blue tones and green details. The garment includes high-performance technology and will be available from March 20, 2026.

As part of its expanding Jordan Brand x Brazil 2026 World Cup collection, Nike has unveiled the Air Jordan 3 Retro 'Brazil' lifestyle sneaker. Inspired by Brazil's national football team's away kits, it features rich blue leather uppers, a bright pink tongue, and yellow sole. The shoe launches May 16 via the SNKRS app for $225.

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Nike has launched a new Air Max 95 'F.C.' sneaker featuring textured leather in an Obsidian colorway with red, white, and navy blue accents. The Big Bubble model includes gold Swooshes and 'Nike F.C.' stamps, available now in kids' sizes on Nike Indonesia's website for about $125. Nike F.C. serves as the brand's fictional football club inspiration.

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