Nike turns to chemical recycling for world cup uniforms

Athletes from 16 countries will wear uniforms made from recycled fabric at the World Cup in June. Nike says the outfits come from its first elite performance apparel produced entirely from textile waste using advanced chemical recycling. The move highlights both progress and limits in efforts to make fashion more sustainable.

Nike has partnered with Swedish firm Syre and U.S.-based Loop Industries to source circular polyester. The company aims to turn textile waste into new fabric for high-performance clothing. This approach seeks to address the fashion industry's heavy reliance on virgin polyester derived from fossil fuels.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.

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Nike has offered an early in-store preview of its upcoming X2 World Cup collection featuring collaborations with Palace, Jacquemus and the Virgil Abloh Archive. The three capsules focus on football-inspired apparel and footwear ahead of a global launch.

Brazilcore has emerged as a prominent summer fashion trend, featuring elements like the Brazilian soccer jersey, Havaianas flip flops, and vibrant colors. Interest in Brazilian fashion has surged significantly according to recent data.

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Nike has launched two new versions of its Tennis Classic sneaker that incorporate printed terry cloth inspired by tournament towels.

As part of its expanding Jordan Brand x Brazil 2026 World Cup collection, Nike has unveiled the Air Jordan 3 Retro 'Brazil' lifestyle sneaker. Inspired by Brazil's national football team's away kits, it features rich blue leather uppers, a bright pink tongue, and yellow sole. The shoe launches May 16 via the SNKRS app for $225.

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Nike has advertised the new German national team jersey with a ship banner in New York. From 2027 the US company will replace Adidas as kit supplier.

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