Analyst questions future of next Xbox amid Game Pass price hike

Rumors suggest the Xbox console era might be ending due to rising Game Pass costs. Wedbush Securities analyst Michael Pachter warns that the subscription model's high price could undermine hardware sales. Microsoft continues development of its next console, slated for 2027.

Rumors are circulating that the traditional Xbox console business may be approaching its conclusion, driven by Microsoft's recent increase in Xbox Game Pass pricing. The Game Pass Ultimate tier, which offers day-one access to new releases, now costs $30 per month, amounting to $360 annually. This compares to the roughly $140 that many gamers spend yearly on a few select titles.

Wedbush Securities analyst Michael Pachter, once optimistic about Game Pass's growth, now expresses concerns that the subscription could strain players' budgets and fail to boost sales of the upcoming Xbox hardware. "The problem with Game Pass was it was all or nothing," Pachter stated, advocating for a more flexible "a la carte" option to attract those who buy games individually. He argues that tying the console's appeal so heavily to the service risks eroding its standalone value, especially without strong exclusive titles.

Speculation points to the next Xbox, codenamed "Magnus," as a hybrid device combining PC and console features, potentially even supporting Steam. However, Pachter remains doubtful, emphasizing the need for compelling exclusives to draw buyers.

Microsoft shows no signs of halting the project. In early February, AMD CEO Lisa Su confirmed the console remains on track for a 2027 release. Asha Sharma, the new head of Microsoft Gaming, has affirmed that hardware development is a priority. Former Xbox president Sarah Bond described the system as "high-end," though rising costs for components like storage and memory could elevate its price further.

The combination of a premium console and expensive subscription tests gamers' willingness to invest in Microsoft's ecosystem.

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Xbox CEO Asha Sharma at press conference outlining data-driven Game Pass and exclusivity plans.
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Xbox CEO Asha Sharma holds off on exclusivity decisions

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Xbox CEO Asha Sharma stated she has not yet decided on returning to console exclusives, opting for a data-driven approach. In an interview and open letter released on April 24, Sharma and content chief Matt Booty outlined plans to fortify Game Pass, invest in hardware affordability, and establish a predictable content cadence. The announcements coincide with a new Xbox logo and leaks of a Game Pass Starter Edition.

Former PlayStation Studios chairman Shawn Layden described the future of Xbox Game Pass as having a 'grim prognosis' on LinkedIn. His comments follow signals from Xbox head Asha Sharma that the subscription service is too expensive and requires an overhaul. Microsoft has not updated subscriber figures since reporting 34 million paying users two years ago.

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New Microsoft Gaming CEO Asha Sharma informed staff in an internal memo that Game Pass has grown too expensive for players and requires changes. She described the service as central to Xbox gaming value but stressed the need for a better value equation in the short term and a more flexible system long term.

Gaming hardware prices are expected to keep climbing in the coming years due to rising component costs and other factors. Industry experts point to increased demand for RAM from AI data centers as a primary driver. They also cite tariffs, inflation, and geopolitical issues as contributing elements.

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Microsoft is weighing the removal of Call of Duty titles from day-one availability on Xbox Game Pass. Windows Central journalist Jez Corden stated that Xbox executives see cracks in the current strategy due to the blockbuster franchise's impact on subscription revenue. The potential change comes amid recent price hikes for the service.

Microsoft has revealed a lineup of games joining Xbox Game Pass across console, PC, and cloud in the first half of April 2026. Highlights include Hades II on April 14 and Call of Duty: Modern Warfare on April 17. The list features 17 titles, with some available day-and-date on the service.

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Microsoft has confirmed that gaming CEO Asha Sharma retired the controversial 2024 'This is an Xbox' campaign, stating it 'didn’t feel like Xbox,' as part of a brand reset emphasizing console roots. The move follows fan and internal backlash, amid leadership changes and next-gen Project Helix hardware plans.

 

 

 

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