Bella Hadid's fragrance brand Ôrəbella announced the launch of body and hair parfum mists on Monday. The products will hit shelves in the US on April 10 and the UK on April 12, exclusively at Selfridges. Hadid described the extension as a way to integrate fragrance more effortlessly into daily routines.
Ôrəbella, founded by model Bella Hadid in 2024, revealed its new body and hair mists, priced at $39 each. The three scents—Gardenia’s Whisper with rose water, Golden Brûlée with coconut water, and Nectar Dew with orange blossom—feature a lighter, alcohol-free formula designed for all-over application on skin and hair. They can be layered with the brand's existing six skin parfums. Hadid told Vogue Business, “We’re not just extending the line for the sake of newness, we’re asking how fragrance can show up in more moments of someone’s day, more generously, more effortlessly.” The idea stemmed from her personal habit of spraying the original skin parfums everywhere after showers or throughout the day. The brand has seen strong growth, with double-digit year-over-year sales increases and eight-figure revenue. It is now available in over 2,000 stores worldwide, including Ulta Beauty in the US, Mexico, and the Middle East, as well as Douglas and Nocibé in Europe, and Selfridges and Brown Thomas in the UK and Ireland. The latest skin parfum, Jasmine Blues, doubled week-one sales compared to prior releases. Hadid works with general manager Alison Romash, formerly of L’Oréal's Nyx, and perfumers Jérôme Epinette of Robertet and Clement Gavarry of Firmenich. She emphasized staying true to the brand's origins in personal experimentation with essential oils, influenced by her chronic Lyme disease and a focus on non-toxic, skin-nourishing products. “Every detail has a reason,” Hadid said.