Toyota sets 2026 global production target above 10 million units

Toyota Motor Corp. has set a global production target of more than 10 million units for 2026, including its Lexus brand. The goal aims to meet steady demand for hybrid models in the U.S. and European markets. It seeks to maintain levels close to the 2023 record of 10.03 million units.

Toyota Motor Corp. has established a global production target exceeding 10 million units for 2026, encompassing its Lexus brand, sources indicate. This ambition is driven by the need to fulfill consistent demand for hybrid vehicles in the U.S. and European markets, while holding steady near the 2023 peak of 10.03 million units.

Domestic production is planned at around 3.5 million units, with the strategy shared among select suppliers. Although U.S. output expansion was anticipated amid American tariff policies, Japan's internal production is projected to surpass 3 million units for the fourth straight year—a threshold vital for sustaining local jobs and technical proficiency.

Following a pandemic-induced dip to 7.9 million units in 2020, Toyota's worldwide output has rebounded. The company anticipates surpassing 10 million units again in 2025.

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Dramatic photo of Honda's Ohio EV factory with cancelled prototypes and financial loss charts amid EV market downturn.
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Honda cancels three North American EV models amid EV downturn, forecasts up to ¥690 billion FY2025 loss

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Honda Motor Co. announced on March 12, 2026, the cancellation of three electric vehicles—the Honda 0 SUV, Honda 0 sedan, and Acura RSX—planned for production at its Ohio EV Hub, due to US policy shifts, tariffs, weak demand, and Chinese competition. The company revised its fiscal 2025 outlook to a net loss of 420-690 billion yen from a prior profit estimate, warning of a ¥2.5 trillion impairment charge.

Indonesia's automotive market shows signs of recovery in February 2026, with total retail sales reaching about 78,000 units, up 16.7 percent from January. This increase also marks an 11.9 percent rise year-on-year from February 2025. Toyota continues to dominate with around 30 percent market share.

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Tesla reported producing 408,386 electric vehicles in the first quarter of 2026, a 12.6 percent increase from the previous year. However, deliveries rose by only 6.3 percent to 358,023 vehicles, leaving about 50,000 more cars in inventory. Energy storage deployments also fell short.

Following January's sharp sales decline in China, Tesla reported a 91% year-over-year surge in China-made vehicle sales for February, reaching 58,600 units—the fourth consecutive monthly rise. This offsets ongoing 2025 global delivery weakness (down 9% to 1,636,129 vehicles) and soft demand in the U.S. and Europe. Tesla is committing over $20 billion to AI, humanoid robots, and autonomy, including the new Digital Optimus project.

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Tesla reported a 17% year-over-year decline in European vehicle sales for January 2026, marking the 13th consecutive month of drops, while rival BYD saw a 165% increase. The company faces skepticism over its robotaxi expansion timelines, with prediction markets pricing key milestones as unlikely. Analysts remain divided, with price targets ranging from $25 to $600.

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