Consumer Behavior
Study finds diners overestimate how awkward it is to start eating before others are served
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Researchers report that people feel more uncomfortable starting to eat when their meal arrives first than they expect their dining companions would. The self–other gap persisted across multiple experiments and was only modestly reduced by perspective-taking prompts or by a companion explicitly encouraging them to begin.
As the craze for Zoégas' Mon Ami promotional jars intensifies—first reported earlier this week with rapid sell-outs—a video shows customers brawling in a Halmstad store, while crying callers flood an ICA in Bunkeflostrand. Jars are reselling for over 3,000 kronor on Tradera.
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A new paper in *Management Science* argues that tipping endures because some customers tip out of genuine appreciation while others follow social norms. The researchers say high tippers can gradually pull the perceived “standard” tip upward, even as the link between tips and service quality remains limited in many settings.