Carmen’s Best 推出采用本地牛奶制作的 Milk Bar

在菲律宾进口牛奶占据主导地位的情况下,Carmen’s Best 推出了一种由 100% 新鲜本地牛奶制成的 Milk Bar。这是他们证明优质菲律宾牛奶能够成为主流产品使命的一部分。新产品可提供每日推荐钙摄入量的 12%。

2026 年 2 月 1 日,Carmen’s Best 推出了其 Milk Bar,这是一种冷冻甜品,突显了他们对本地乳制品的承诺。该品牌于 2011 年起步于冰淇淋业务,现已成为该国最大的新鲜乳制品运营商,在拉古纳和布基德农拥有两个乳牛场、两个乳制品厂和两个冰淇淋厂。 Metro Pacific Agro Ventures 首席商业官 Toby Gatchalian 表示:“菲律宾消费的牛奶中仅有 1% 是本地生产的,这意味着许多菲律宾人从未真正体验过新鲜本地牛奶。”Carmen’s Best 没有说教,而是创造了一种美味的替代品,无添加剂,每份 183 卡路里。 伴随推出的是 Milk Man 角色的亮相,该角色将出现在全国关键地点,将体验带给消费者。Milk Bar 零售价为每件 88 比索,或六件一盒 528 比索。这引发了一个更广泛的问题:当本地选择基于质量而非义务时,会发生什么? Gatchalian 补充道:“带回家一瓶新鲜菲律宾牛奶有种特别的感觉——它滋养家庭并支持本地农民。”在充斥进口产品的市场中,Carmen’s Best 证明本地牛奶无需追赶;它只需一个蓬勃发展的机会。

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