中国游戏市场上半年用户达6.84亿

中国音数协游戏工委周四在上海发布报告显示,2026年上半年中国游戏市场收入1884.5亿元,用户规模达6.84亿。

报告显示,自主研发游戏国内收入1633.6亿元,同比增长16.3%。海外收入123.7亿美元,同比增长30.22%。美国、日本和韩国是主要海外市场。

移动游戏收入1352.1亿元,占国内市场71.8%。电子竞技收入896.2亿元,同比增长11.1%。小程序游戏收入316.6亿元,增长36%。

中国音数协张毅君表示,客户端游戏和海外市场表现突出,人工智能正被广泛采用以降低成本并重塑开发与玩法。

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