A UK group representing child actors has criticized contracts that would permit AI reuse of young performers' voices in a long-running animated series. Industry sources identified the show as Peppa Pig, owned by Hasbro. The dispute highlights ongoing tensions over consent and AI in entertainment.
The Agents of Young Performers Association issued an open letter objecting to contract terms that would allow an international children's franchise to use child voice actors' voices across all commercial assets. The letter did not name the series, but sources confirmed it refers to Peppa Pig.
Hasbro acknowledged the letter but declined to comment on specific negotiations. The company stated that protecting child performers is central to its values and that it would engage with AI issues responsibly as standards evolve.
The association emphasized that children cannot give fully informed consent and called for a standard non-AI clause in all contracts for child actors. Peppa Pig is currently in its eleventh season and airs on Nickelodeon along with streaming platforms.
