Porsche discontinues performance e-bike division

Porsche is shutting down its electric bicycle subsidiary after nearly four years of operation. The move comes as the German automaker refocuses on its core business amid shifting market conditions.

Porsche announced it will close Porsche eBike Performance GmbH, which it launched in August 2022 to develop high-performance e-bike drive systems. The company plans to shut factories in Ottobrunn, Germany, and Zagreb, Croatia, affecting around 350 employees. Several e-bike models were produced, including the Porsche eBike Sport, which reached its fifth generation with a starting price of $10,920, and the off-road Porsche eBike Cross.

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Photorealistic rendering of Tesla's upcoming compact SUV on a Chinese factory line with Elon Musk approving the design.
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Tesla developing compact affordable SUV amid strategy shift and sales slump, Reuters reports

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Tesla is developing a new compact electric SUV priced below the $36,990 Model 3 and measuring 168 inches (4.3 meters) long—shorter than the Model 3 (185.8 inches) and Model Y (188.7 inches)—according to Reuters citing four anonymous supplier sources. The all-new design awaits CEO Elon Musk's production approval and may launch first in China before expanding to U.S. and German factories, signaling a pivot back to core vehicles after a focus on robotaxis and humanoid robots.

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Stuttgart-based sports car maker Porsche reported a first-quarter 2026 net profit of 391 million euros, down nearly 25 percent from the previous year. Revenue fell five percent to 8.4 billion euros. Reasons include high costs for a strategic shift, US tariffs, and declining sales.

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CEO Oliver Blume announces further cost-cutting measures at the shareholders' meeting. By the end of the year 19,000 jobs are to be cut in a socially acceptable manner in the German AG. Despite the cuts, profits are falling and key cost blocks are rising.

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