Porsche menghentikan divisi sepeda listrik berperforma tinggi

Porsche menutup anak perusahaan sepeda listriknya setelah beroperasi selama hampir empat tahun. Langkah ini diambil karena produsen otomotif asal Jerman tersebut kembali memfokuskan diri pada bisnis intinya di tengah kondisi pasar yang berubah.

Porsche mengumumkan akan menutup Porsche eBike Performance GmbH, yang diluncurkan pada Agustus 2022 untuk mengembangkan sistem penggerak sepeda listrik berperforma tinggi. Perusahaan berencana untuk menutup pabrik di Ottobrunn, Jerman, dan Zagreb, Kroasia, yang berdampak pada sekitar 350 karyawan. Beberapa model sepeda listrik telah diproduksi, termasuk Porsche eBike Sport yang telah mencapai generasi kelima dengan harga mulai dari 10.920 dolar AS, serta Porsche eBike Cross untuk medan off-road.

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Realistic illustration depicting a Porsche sports car in a rainy lot amid financial decline charts, symbolizing the company's 91% profit drop in 2025.
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Porsche reports sharp profit decline in 2025

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Sports car maker Porsche reported a 91.4 percent profit drop for 2025, reducing net profit to 310 million euros. Revenue fell by about ten percent to 36.3 billion euros, weighed down by strategic shifts, challenges in China, and US tariffs. New CEO Michael Leiters plans a company realignment.

Porsche sold 60,991 vehicles worldwide in the first quarter of 2026, down 15 percent from the previous year. The company cites market weakness in China and North America, along with its own model policy errors. Hopes now rest on the fully electric Cayenne.

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Stuttgart-based sports car maker Porsche reported a first-quarter 2026 net profit of 391 million euros, down nearly 25 percent from the previous year. Revenue fell five percent to 8.4 billion euros. Reasons include high costs for a strategic shift, US tariffs, and declining sales.

Japanese motorcycle manufacturers are developing new power sources to reduce carbon emissions. Executives believe motorcycles will eventually become electric, though challenges like high prices and lack of charging facilities persist.

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Early data shows Tesla's Model Y driving a strong recovery in electric vehicle sales across Australia in February 2026, following a sluggish January. Combined sales for Tesla and Polestar reached 3,419 units, with year-to-date figures up 61% from 2025. The Model Y accounted for 2,791 of those sales, positioning it as the top seller for the month.

BMW has revealed its all-new i3 electric sedan, a sporty 3 Series EV built on the Neue Klasse platform. The model offers 440 miles of EPA range, 463 horsepower and production starting in August 2026. It features advanced tech like an 800-volt system and Panoramic Vision display.

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Automotive supplier Bosch posted its first loss since 2009 last fiscal year, with a net deficit of 400 million euros. Despite domestic losses, CEO Stefan Hartung looks ahead optimistically. For 2026, the company forecasts sales growth and a solid operating margin.

 

 

 

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