Porsche menghentikan divisi sepeda listrik berperforma tinggi

Porsche menutup anak perusahaan sepeda listriknya setelah beroperasi selama hampir empat tahun. Langkah ini diambil karena produsen otomotif asal Jerman tersebut kembali memfokuskan diri pada bisnis intinya di tengah kondisi pasar yang berubah.

Porsche mengumumkan akan menutup Porsche eBike Performance GmbH, yang diluncurkan pada Agustus 2022 untuk mengembangkan sistem penggerak sepeda listrik berperforma tinggi. Perusahaan berencana untuk menutup pabrik di Ottobrunn, Jerman, dan Zagreb, Kroasia, yang berdampak pada sekitar 350 karyawan. Beberapa model sepeda listrik telah diproduksi, termasuk Porsche eBike Sport yang telah mencapai generasi kelima dengan harga mulai dari 10.920 dolar AS, serta Porsche eBike Cross untuk medan off-road.

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Photorealistic rendering of Tesla's upcoming compact SUV on a Chinese factory line with Elon Musk approving the design.
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Tesla developing compact affordable SUV amid strategy shift and sales slump, Reuters reports

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Tesla is developing a new compact electric SUV priced below the $36,990 Model 3 and measuring 168 inches (4.3 meters) long—shorter than the Model 3 (185.8 inches) and Model Y (188.7 inches)—according to Reuters citing four anonymous supplier sources. The all-new design awaits CEO Elon Musk's production approval and may launch first in China before expanding to U.S. and German factories, signaling a pivot back to core vehicles after a focus on robotaxis and humanoid robots.

Porsche sold 60,991 vehicles worldwide in the first quarter of 2026, down 15 percent from the previous year. The company cites market weakness in China and North America, along with its own model policy errors. Hopes now rest on the fully electric Cayenne.

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Stuttgart-based sports car maker Porsche reported a first-quarter 2026 net profit of 391 million euros, down nearly 25 percent from the previous year. Revenue fell five percent to 8.4 billion euros. Reasons include high costs for a strategic shift, US tariffs, and declining sales.

Honda Motor Co. will discontinue gasoline vehicle production at one of its four plants in China and may do so at another, a source close to the matter said Friday. The move is part of restructuring amid a shift in demand to electric vehicles in the world's largest auto market. The company aims to cut its annual gasoline vehicle capacity of 960,000 units there.

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CEO Oliver Blume announces further cost-cutting measures at the shareholders' meeting. By the end of the year 19,000 jobs are to be cut in a socially acceptable manner in the German AG. Despite the cuts, profits are falling and key cost blocks are rising.

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