大众汽车从中国大陆撤出斯柯达品牌

大众汽车集团计划到2026年中停止在中国大陆销售斯柯达品牌,此前该捷克品牌销量持续下滑。2018年销量达34.1万辆,去年降至约1.5万辆,受本土电动车制造商竞争影响。

大众汽车集团宣布,将其大众市场品牌斯柯达从中国大陆撤出,此前该品牌在中国销量持续低迷,国际汽车品牌在全球最大汽车市场吸引力下降。一位大众汽车发言人周四(3月26日)向《南华早报》书面回复称:“斯柯达汽车已重新调整其全球战略,专注于印度和东盟地区等增长市场。”发言人未否认此前报道,即斯柯达将于2026年中停止销售新车,但强调中国“仍是大众汽车集团战略的核心”,公司将继续扩展在中国市场的产品组合,提供针对本地需求的创新产品。斯柯达成立于1896年,于2005年通过与上汽大众的合作进入中国市场。2007年推出首款本地生产车型Octavia,将大众技术平台定位为“价格实惠的德国工程”替代品。到2018年,中国成为其最大市场,销量峰值约34.1万辆,当时拥有超过500家经销商,销售车型包括Octavia、Superb和Kodiaq。该决定继日本三菱汽车公司之后,后者于7月宣布终止沈阳东北中国辽宁省的合资企业,结束逾40年运营。

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