NYPD Blue encountered fierce opposition from affiliate stations and advocacy groups months before its pilot aired on ABC in 1993. The protests centered on anticipated language, violence, and sexual content. Despite the backlash, the show drew strong viewership from the start.
Creator Steven Bochco aimed to push boundaries on network television to compete with cable programming. He told the Deseret News in 1993 that the series needed to use the same creative freedom found in movies, including stronger language and sexuality themes. The American Family Association responded by urging ABC affiliates to drop the show from their schedules ahead of its debut. In total, 57 of more than 200 affiliates declined to broadcast the pilot episode, while several major advertisers avoided purchasing airtime. Bochco later noted in a Television Academy interview that the protests helped generate publicity for the series. Over 30 million viewers watched the first episode, allowing it to win its time slot. The show ultimately ran for 12 seasons, earned 20 Emmys, and became a landmark police procedural.