Teslas 2025-salg i Europa: totalt fald hele året undtagen boom i Norge

Teslas udfordrende 2025 i Europa kulminerede i salgsfald hele året på de fleste markeder – op til 68 % i Sverige – men en stigning på 41 % i Norge, hvor det tog toppladsen blandt mærker. Dette bygger på decemberens tendenser med styrke i Norge midt i bredere nedgang og understreger forskelle i EV-markedet.

Efter december 2025s skarpe kontrast – 89 % stigning i Norge mod fald som 71 % i Sverige – bekræftede Teslas europæiske resultater for hele året tendensen. I Sverige faldt registreringerne 68 % til 7252 enheder fra 21 894 i 2024, hvilket placerede Tesla på 12. plads mens Polestar steg 29 % og overtog den. nnFaldet bredte sig bredt: Tyskland (største marked) ned 48 % til 19 930; Belgien 53 %; Frankrig 37 %; Schweiz 28 %; Portugal 22 %; Italien 18 %; UK 10 %. Norge gik imod trenden med 34 285 registreringer, op 41 % og over 10 000 foran Volkswagen, midt i 96 % nulludslipssalg nationalt (mod Sveriges 37 %). nnGlobalt faldt Teslas leveringer 9 % til 1 636 129 køretøjer. Disse forskelle afspejler varierende drivkræfter for EV-adoption i Europa.

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Tesla November 2025 Sales Slump Spreads to UK, Europe, and China After US Plunge

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Following the previously reported sharp US sales drop, Tesla saw further declines in November 2025 across the UK (19% fall), Europe (30%), and China (6%), driven by fierce competition from BYD, an aging product lineup, Cybertruck recalls, and CEO Elon Musk's polarizing image.

Continuing its strong hold in Norway, Tesla's registrations there surged 89% year-on-year in December 2025 to 5,679 units, securing top carmaker status for the fifth consecutive year. This contrasted with sharp drops elsewhere in Europe—down 66% in France and 71% in Sweden—extending the declines seen in November and throughout 2025 across the EU, UK, and EFTA countries.

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New data shows Tesla's electric vehicle sales in Europe dropped 27.8% in 2025 compared to 2024. Registrations fell from 326,000 to 235,000 vehicles amid growing competition and policy changes. This slowdown raises questions about the brand's momentum in the EV market.

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In the latest European Automobile Manufacturers’ Association data for November 2025—building on Tesla's reported 34.2% EU registrations decline—BYD surged ahead with 16,158 units (+235.2% YoY), surpassing Tesla's 12,130. Tesla clings to a year-to-date EU lead of ~18,300 units, but BYD's rapid gains, Tesla's slumps in the US and China, and BYD's UK expansion underscore intensifying competition.

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