Teslas 2025-salg i Europa: totalt fald hele året undtagen boom i Norge

Teslas udfordrende 2025 i Europa kulminerede i salgsfald hele året på de fleste markeder – op til 68 % i Sverige – men en stigning på 41 % i Norge, hvor det tog toppladsen blandt mærker. Dette bygger på decemberens tendenser med styrke i Norge midt i bredere nedgang og understreger forskelle i EV-markedet.

Efter december 2025s skarpe kontrast – 89 % stigning i Norge mod fald som 71 % i Sverige – bekræftede Teslas europæiske resultater for hele året tendensen. I Sverige faldt registreringerne 68 % til 7252 enheder fra 21 894 i 2024, hvilket placerede Tesla på 12. plads mens Polestar steg 29 % og overtog den. nnFaldet bredte sig bredt: Tyskland (største marked) ned 48 % til 19 930; Belgien 53 %; Frankrig 37 %; Schweiz 28 %; Portugal 22 %; Italien 18 %; UK 10 %. Norge gik imod trenden med 34 285 registreringer, op 41 % og over 10 000 foran Volkswagen, midt i 96 % nulludslipssalg nationalt (mod Sveriges 37 %). nnGlobalt faldt Teslas leveringer 9 % til 1 636 129 køretøjer. Disse forskelle afspejler varierende drivkræfter for EV-adoption i Europa.

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Realistic illustration depicting Tesla's November 2025 sales slump across US, UK, Europe, and China, with empty showroom, declining charts, Cybertruck recalls, and Elon Musk amid BYD competition.
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Tesla November 2025 Sales Slump Spreads to UK, Europe, and China After US Plunge

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Following the previously reported sharp US sales drop, Tesla saw further declines in November 2025 across the UK (19% fall), Europe (30%), and China (6%), driven by fierce competition from BYD, an aging product lineup, Cybertruck recalls, and CEO Elon Musk's polarizing image.

Continuing its strong hold in Norway, Tesla's registrations there surged 89% year-on-year in December 2025 to 5,679 units, securing top carmaker status for the fifth consecutive year. This contrasted with sharp drops elsewhere in Europe—down 66% in France and 71% in Sweden—extending the declines seen in November and throughout 2025 across the EU, UK, and EFTA countries.

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New data shows Tesla's electric vehicle sales in Europe dropped 27.8% in 2025 compared to 2024. Registrations fell from 326,000 to 235,000 vehicles amid growing competition and policy changes. This slowdown raises questions about the brand's momentum in the EV market.

In the latest developments following BYD's overtake of Tesla as the world's top EV seller in 2025—with 2.26 million battery electric vehicles to Tesla's 1.64 million amid an 8-9% annual decline—new data highlights Tesla's sharp sales drops in key markets, Cybertruck shortfalls, and booming energy storage business.

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Tesla's Cybertruck sales dropped sharply to 20,237 units in 2025, a 48.1% decline from 38,965 in 2024, according to Cox Automotive data. This marked the largest absolute sales drop among U.S. electric vehicles, amid broader EV market challenges including the end of a $7,500 tax credit. Despite the setback, Tesla remained the top EV seller in the U.S. with about 589,160 vehicles sold.

Tesla's Model Y and Model 3 led the US electric vehicle market in 2025 as part of a year that saw total sales of about 1.28 million units. The Model Y sold 357,528 units for 39.5% share, while the Model 3 delivered 192,440 units for 15.9% share—together over 55% of the market and underscoring Tesla's hold amid challenges. (See our series overview for full market breakdown.)

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Tesla's US EV market share jumped 30% to 56% in November 2025 despite a 23% sales drop to 39,800 units—the weakest quarter since 2022—while overall EV sales fell 41% post-tax credit expiration. Legacy rivals like Ford and GM face billions in losses amid a fragmented market.

 

 

 

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