Tesla's challenging 2025 in Europe culminated in full-year sales drops across most markets—up to 68% in Sweden—but a 41% surge in Norway, where it claimed the top brand spot. This builds on December's trends of Norway strength amid broader declines, underscoring EV market divergences.
Following December 2025's stark contrast—89% Norway surge versus plunges like 71% in Sweden—Tesla's full-year European performance confirmed the trend. In Sweden, registrations fell 68% to 7,252 units from 21,894 in 2024, dropping Tesla to 12th place as Polestar rose 29% to overtake it.
The slump spread widely: Germany (largest market) down 48% to 19,930; Belgium 53%; France 37%; Switzerland 28%; Portugal 22%; Italy 18%; UK 10%. Norway bucked the trend with 34,285 registrations, up 41% and over 10,000 ahead of Volkswagen, amid 96% zero-emission sales nationally (versus Sweden's 37%).
Globally, Tesla deliveries dipped 9% to 1,636,129 vehicles. These disparities reflect varying EV adoption drivers across Europe.