White Castle's CEO Lisa Ingram has participated in an online debate among fast-food brands by sharing a video of herself eating the chain's sliders. The clip, posted on March 5, features Ingram alongside Garage Beer CEO Andy Sauer consuming the products. This lighthearted exchange highlights executives demonstrating their affinity for their own offerings.
The fast-food industry has seen a playful social media trend where executives publicly consume their brands' products, and White Castle has now entered the fray. On March 5, the Columbus-based company uploaded a video to X depicting CEO Lisa Ingram and Andy Sauer, CEO of Garage Beer, finishing a tray of seven beef sliders paired with four cans of the beer. White Castle captioned the post: "We love our products. We love our Queen. Our Queen loves our products," using the company's affectionate nickname for Ingram.
Garage Beer, co-owned by NFL brothers Jason Kelce and Travis Kelce—both from Ohio—responded on X with: "We love our products." This Ohio connection ties into White Castle's long-standing headquarters in Columbus, where the Ingram family continues to manage the business.
The video forms part of a broader, good-natured online conversation among competitors. Wendy's, based in nearby Dublin, shared a clip of its president eating one of the chain's burgers, echoing similar posts from McDonald's and Burger King executives. Beyond fast food, the Columbus Metropolitan Library joined in by promising that its CEO would eat a hardcover book "like it’s a hamburger" if a social media post garnered 10,000 likes—a target it exceeded rapidly.
This trend underscores a fun way for brands to engage audiences, showcasing authenticity through their leaders' actions.