Profuturo received the renewal of the 'Commitment to Elderly Care' insignia awarded by CONDUSEF. The recognition highlights sustained compliance with principles for dignified and inclusive attention to this group. The delivery took place on March 3 at the company's corporate offices.
The National Commission for the Protection and Defense of Financial Services Users (CONDUSEF) renewed the insignia for Profuturo due to its ongoing adherence to the Basic Principles for the attention of elderly people in the financial sector. This distinction, originally obtained in 2023, is based on quarterly reports verifying inclusive and accessible practices.
The delivery event took place on Tuesday, March 3, at Profuturo's corporate offices, presided over by Óscar Rosado Jiménez, president of CONDUSEF. Arturo García, general director of Profuturo, stated: “The revalidation of this insignia confirms our permanent commitment to elderly people. At Profuturo, we work every day to ensure they receive dignified, clear, and inclusive attention, strengthening their financial protection and contributing to their living this stage with tranquility and security.”
Profuturo has implemented improvements such as physical adaptations in branches, including ramps, handrails, and wheelchair access, along with first aid backpacks. The company personalizes service through technological tools that identify elderly clients for preferential and agile attention. It also promotes financial education via talks on the Retirement Savings System, informational materials, and collaborations with the Interactive Museum of Economics (MIDE).
Óscar Rosado Jiménez remarked: “The way a financial institution attends to elderly people reflects its true social commitment. The renewal of this insignia confirms that putting them at the center is not optional; it is a permanent priority.” These initiatives reinforce an organizational culture based on diversity, inclusion, and dignified treatment, with ongoing staff training.