Wyndham acelera expansión en EMEA con 173 nuevos contratos

Wyndham Hotels & Resorts reportó un crecimiento récord en la región EMEA en 2025, firmando 173 nuevos hoteles y abriendo 126 propiedades con más de 11.500 habitaciones. La compañía ahora opera más de 770 hoteles y aproximadamente 100.200 habitaciones en Europa, Oriente Medio, Eurasia y África. Esta expansión refuerza la posición de Wyndham en mercados de alto crecimiento en medio de la creciente demanda de alojamientos de marca.

Wyndham Hotels & Resorts, la mayor empresa de franquicias hoteleras del mundo con aproximadamente 8.300 hoteles a nivel global, entregó un sólido desempeño en la región EMEA durante 2025. La compañía logró 173 nuevos contratos y abrió 126 hoteles, sumando más de 11.500 habitaciones que abarcan segmentos desde economía hasta lujo. Tras estas adiciones, Wyndham ahora gestiona más de 770 hoteles con unas 100.200 habitaciones en EMEA, destacando la importancia de la región para el crecimiento sostenible. Growth was driven by strong inbound travel to iconic European markets like Greece, Italy, and Spain, alongside resilient domestic demand in India, Türkiye, and the Middle East. Interest in resort locations, secondary cities, and emerging destinations fueled opportunities in branded developments, including Branded Residences. Wyndham's global development pipeline reached 259,000 rooms, up 3% year-over-year, while EMEA RevPAR grew 6% in 2025. In upscale segments, new openings included Dolce by Wyndham Siracusa I Monasteri Golf and Spa in Sicily, Comwell Hvide Hus Aalborg in Denmark, Signature Cave Cappadocia in Türkiye, and Wyndham Grand Udaipur Fateh Sagar Lake in India. For economy and midscale, landmark agreements introduced Super 8 by Wyndham to Iberia with 40 hotels over the next decade and 100 in Saudi Arabia to support Vision 2030. Türkiye saw expansion with over 130 hotels across 40 cities, including recent openings like La Quinta by Wyndham Istanbul Kartal and the world's first branded cave hotel. In India, 29 hotels opened, focusing on Tier 2 and Tier 3 cities, with a new alliance for over 60 hotels across South Asia. «El viaje ya no es opcional, es una necesidad y sigue evolucionando», dijo Dimitris Manikis, presidente de EMEA. «Nuestro fuerte desempeño en 2025 refleja cómo estamos creciendo junto con ese cambio». The Wyndham Advantage platform, backed by over $375 million in technology investments since 2018, supports owners with global distribution and 122 million Wyndham Rewards members. International travel is expected to remain resilient into 2026, positioning Wyndham for continued expansion.

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