The Federal Consumer Protection Agency (Profeco) has opened an investigation into Ticketmaster for lack of clarity in selling tickets for BTS concerts in Mexico, while President Claudia Sheinbaum diplomatically requested additional dates from South Korea's prime minister. Resale platforms like Stubhub and Viagogo face fines up to 4 million pesos for abusive practices. The high demand sold out the 150,000 available tickets in just 37 minutes.
During the morning conference on January 26, 2026, Profeco head Iván Escalante detailed irregularities in the sale of tickets for BTS concerts scheduled for May 7, 9, and 10 at Mexico City's Estadio GNP Seguros. Over 1.1 million people joined the virtual queue, selling out the 150,000 tickets in 37 minutes, leading to complaints about access issues, payment errors, and unclear information on prices and locations.
Profeco launched a procedure against Ticketmaster for violating the Federal Consumer Protection Law, due to missing precise details in the ARMY-exclusive presale and general sale. Resale platforms like Stubhub and Viagogo will also be sanctioned for unfair practices, with tickets reaching up to 190,000 pesos. 'We will seek them out and notify them; they operate in Mexico, it's for price abuse that we will impose the fine,' Escalante stated, estimating penalties over 4 million pesos based on severity and damages.
Addressing the demand, President Sheinbaum disclosed writing a letter to Kim Min-seok, South Korea's prime minister, requesting more BTS concerts. 'I wrote a letter to the prime minister of Korea asking that (BTS) come more times. I haven't received a response yet, but we hope it's positive,' she said, after speaking with Ocesa's Alejandro Soberón, who confirmed only three dates. Alternatives like giant screens for more fans are being considered.
Profeco will issue guidelines to regulate ticket sales: clear event descriptions, publication of maps and exact prices 24 hours in advance, and total costs including fees, targeting dynamic pricing.
