1666: Amsterdam demo raises questions after AI backlash

Patrice Désilets' long-awaited game 1666: Amsterdam launched a prologue demo following its announcement at Summer Game Fest 2026. The release prompted immediate controversy over the use of generative AI in its art and marketing.

The project, in development for over 13 years, was announced to enter early access later this year with the playable prologue available now. Panache Digital, the studio founded by the Assassin's Creed creator, issued an apology after players identified signs of AI-generated assets.

"We own up to this oversight and apologise for any upset caused," the studio said. It confirmed that the early access version and full game will contain no AI-generated assets.

The demo spans three time periods and follows characters including a witch named Noa in 1666. It received a mixed reception on Steam, leaving players uncertain about the final game's structure as a third-person story-led action-adventure.

Désilets previously described the title as a game about being worse than the devil, though the demo focuses on rituals and timeline shifts without combat.

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Illustration of PR staff stopping AI question at Tomb Raider event
Larawang ginawa ng AI

Crystal Dynamics PR halts Tomb Raider AI question

Iniulat ng AI Larawang ginawa ng AI

A video from Game Informer captured an awkward moment at Summer Game Fest where Crystal Dynamics public relations staff stopped a follow-up question about generative AI use in Tomb Raider: Legacy of Atlantis.

Panache Digital Games has admitted to using generative AI assets in the prologue of 1666: Amsterdam after player backlash. The studio pledged to replace the assets with human-created art in an upcoming update.

Iniulat ng AI

At the Game Developers Conference 2026 in San Francisco, generative AI tools drew mixed reactions, with demos from Google highlighting potential uses amid widespread developer skepticism. A recent industry report showed 52% of companies using the technology, but only 36% of workers incorporating it into their jobs, and 52% viewing it as harmful to the sector.

Developers Crystal Dynamics and Flying Wild Hog used generative AI to create placeholder assets for Tomb Raider: Legacy of Atlantis. The tool helped visualize ideas during early level design.

Iniulat ng AI

Developer S-Game Studio has stated it will not use AI visual technology in Phantom Blade Zero that could alter its artists' original intent. The Beijing-based studio emphasized human craftsmanship in the game's development following its listing among titles supporting Nvidia's DLSS 5. The action-RPG is set for release on PS5 and PC later this year.

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