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The farm ministry is encouraging rice flour use in sweets to counter declining rice consumption in Japan. An event earlier this month at the ministry introduced products from 22 manufacturers. Farm Minister Norikazu Suzuki set a goal to double demand by 2030.

June 30, 2026 Iniulat ng AI

Agricultural cooperatives in Japan sold a record-low 1.32 million tons of rice from the 2025 harvest to wholesalers by the end of May. The farm ministry reported the figure on Tuesday, marking a 17 percent drop from the previous year. The decline reflects shifting demand toward cheaper stockpiled and imported rice.