Michelin-starred chef Anh Sung-jae, known as a judge on Netflix's 'Culinary Class Wars,' is actively promoting Korean beef, pork, and seaweed. He participated in a Singapore event celebrating Jeju Island's beef and pork exports, and featured in the documentary 'The K-GIM Revolution' to highlight gim's quality. These efforts aim to expand Korean agricultural and fishery products in global markets.
Michelin-starred fine dining chef Anh Sung-jae has emerged as a key promoter of Korean beef, pork, and seaweed following his global fame as a judge on both seasons of Netflix's popular cooking series 'Culinary Class Wars.' According to the Ministry of Agriculture, Food and Rural Affairs, Anh recently traveled to Singapore with Minister Song Mi-ryung to attend an event on Friday marking the launch of Jeju Island's beef and pork exports to the city-state. These exports began in December, following a quarantine agreement signed between Korea and Singapore last November during the Asia-Pacific Economic Cooperation meetings in Gyeongju, North Gyeongsang Province.
Just one month after exports started, Singapore has become the world's second-largest importer of Korean beef, leading Korea to host the event to capitalize on this momentum. During the gathering, attended by Singaporean government officials, exporters, importers, local media, and influencers, Anh highlighted what sets Korean beef and pork apart. "Korean beef is a dish that needs no sauce," he explained, adding that Korean pork is "the freshest available in Singapore, setting a new standard for quality in the Asian market."
Anh also hosted a television documentary titled 'The K-GIM Revolution,' produced by the Ministry of Oceans and Fisheries to showcase the excellence of Korean seaweed and encourage the use of its Korean name 'gim' over the Japanese 'nori.' The program, which traces gim from production to global serving methods, aired in Korea and the United States on Wednesday via MBC and MBC America, respectively, and was uploaded to the streaming platform Wavve. It is scheduled for broadcast in the United Kingdom on History UK this month and in 23 Asian countries through Lifetime Asia.
These initiatives underscore efforts to elevate Korean agricultural and fishery products on the international stage, potentially boosting exports further.
