Ex-PlayStation exec calls Xbox Game Pass outlook grim

Former PlayStation Studios chairman Shawn Layden described the future of Xbox Game Pass as having a 'grim prognosis' on LinkedIn. His comments follow signals from Xbox head Asha Sharma that the subscription service is too expensive and requires an overhaul. Microsoft has not updated subscriber figures since reporting 34 million paying users two years ago.

Shawn Layden, ex-chairman of PlayStation Studios, posted on LinkedIn that Microsoft is 'trying so hard to will this into health, despite unfavorable diagnostics and a grim prognosis.' He suggested a 'clarifying post mortem' would benefit the industry. The remarks, first noted by Respawn First, come amid concerns over Game Pass sustainability raised by Xbox leadership including Asha Sharma. Microsoft last shared metrics in 2024, stating 34 million paying subscribers, with no updates since then. Layden previously told GamesIndustry.biz he opposes the 'Netflix of gaming' model, comparing it to Spotify's impact on music sales where 'virtually no one buys music anymore.' Game Pass divides opinions in the industry. Some developers view it as a lifeline for niche projects, while critics argue it devalues games by training players not to pay full price. Microsoft insists the service is profitable, though questions persist about funding first-party studios and external titles amid rising budgets. For instance, Microsoft fully funded the seven-figure development of co-op dungeon brawler Awaysis exclusively for perpetual Game Pass availability, according to Game File. Game designer Jake Kazdal noted Microsoft created a dedicated funding group for it. Former Xbox staff, including Bethesda marketing VP Pete Hines, have highlighted tensions: without balancing service needs and content creators, subscriptions risk failure. Challenges include high costs, such as $60 million for a year of Red Dead Redemption 2 per former Xbox executive Sarah Bond, and nearly $1 billion for Call of Duty: Black Ops 7 development and marketing. Microsoft once projected 110 million subscribers by 2030 but now explores tiered pricing and delayed day-one releases.

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New Xbox leaders Asha Sharma and Matt Booty at press conference pledging hardware focus and brand revival.
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Xbox's new leaders pledge focus on hardware and brand revival

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Asha Sharma, the new CEO of Microsoft Gaming, and Matt Booty, Xbox's chief content officer, have emphasized a commitment to new Xbox hardware as part of a broader effort to revive the brand. Their statements follow the retirement of long-time leader Phil Spencer and the departure of Sarah Bond. Sharma, coming from Microsoft's CoreAI division, promises announcements soon while stressing learning about ongoing strategies like Game Pass and multiplatform publishing.

New Microsoft Gaming CEO Asha Sharma informed staff in an internal memo that Game Pass has grown too expensive for players and requires changes. She described the service as central to Xbox gaming value but stressed the need for a better value equation in the short term and a more flexible system long term.

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Asha Sharma, Microsoft's new gaming CEO, has reportedly discussed bundling Xbox Game Pass with Netflix to reduce costs for subscribers. These efforts follow recent price increases for the service. The ideas emerged from conversations with Netflix co-CEO Greg Peters.

Microsoft has revealed a lineup of games joining Xbox Game Pass across console, PC, and cloud in the first half of April 2026. Highlights include Hades II on April 14 and Call of Duty: Modern Warfare on April 17. The list features 17 titles, with some available day-and-date on the service.

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Microsoft has confirmed that gaming CEO Asha Sharma retired the controversial 2024 'This is an Xbox' campaign, stating it 'didn’t feel like Xbox,' as part of a brand reset emphasizing console roots. The move follows fan and internal backlash, amid leadership changes and next-gen Project Helix hardware plans.

Microsoft has announced an Xbox Partner Preview showcase scheduled for Thursday, March 26, at 5pm UK time. The event will feature updates on third-party games including Ryu Ga Gotoku's Stranger Than Heaven, Stalker 2: Heart of Chornobyl, and The Expanse: Osiris Reborn. It marks the first such broadcast since Phil Spencer's retirement and the appointment of new gaming CEO Asha Sharma.

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Xbox has announced that Grand Theft Auto 5 will leave Game Pass on Xbox Series X/S and PC starting April 15. The service will also lose Ashen, Eiyuden Chronicle: Hundred Heroes, My Little Pony: A Zephyr Heights Mystery, and Terra Invicta around the same date. New titles including Clair Obscur Expedition 33 and Final Fantasy IV arrive this month.

 

 

 

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