Take-Two Interactive CEO Strauss Zelnick has reiterated that AI cannot produce massive hits like Grand Theft Auto 6, calling the notion laughable. In a recent interview, he emphasized the need for human creativity despite AI's potential to assist in asset creation. Zelnick expressed surprise at market reactions to AI tools like Google's Genie.
Take-Two Interactive CEO Strauss Zelnick, whose company owns Rockstar Games, stated in an interview on The Game Business podcast that AI tools cannot create entertainment hits on the scale of Grand Theft Auto 6 (GTA 6), expected in November. He described the idea as a 'laughable notion,' saying, 'Not even the littlest bit.' Zelnick noted that thousands of video games are created yearly using existing technology, yet hits predominantly come from large entertainment companies or well-funded indies. He compared AI-generated music, which 'sounds like a song, but I defy you to listen to it more than once.' This stance echoes his late 2025 comment: 'You wouldn't end up with anything very good.'
