Cocoa
At its Polch headquarters, Griesson-de Beukelaer battles rising energy prices from the Iran war and volatile cocoa costs. CEO Dany Schmidt is developing recipes using chocolate and sugar alternatives, as weight-loss injections curb sweet cravings. The traditional company produces brands like Prinzenrolle exclusively in Germany.
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Puy Vélez, sister of Ricardo Vélez, is the co-owner and director of Moulin Chocolat, the patisserie facing the Retiro that has become a benchmark for pastry in Madrid. Though she prefers to stay in the shadows, Puy manages products, administration, and leads cocoa workshops. Together with her brother, they have elevated chocolate to unique experiences over nearly two decades.