Quartz technology is shedding its negative reputation in the watch world as major brands embrace battery and solar-powered movements.
The shift began with Seiko's 1969 Astron launch, which initially threatened Swiss mechanical watchmakers. Over 57 years, quartz has evolved into a story of precision and practicality, now adopted by brands like Cartier and TAG Heuer for both tool and dress watches.
Citizen has introduced two new limited-edition Photon models to mark the 50th anniversary of its Eco-Drive technology. The watches feature a new caliber with a 12-month power reserve and innovative light-inspired dials. Both are made from Super Titanium and limited to 5,000 pieces each.
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Zenith has released five new versions of its Chronomaster Sport watch to celebrate the model's fifth anniversary since its 2021 debut. The lineup includes a limited-edition two-tone model with a mother-of-pearl dial and four skeletonized variants featuring updated clasps. Prices start at €16,500 for steel models.
Cartier has debuted new full-gold and full-platinum versions of the Santos-Dumont at Watches and Wonders, complete with metal bracelets.
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Jaeger-LeCoultre has introduced three new models in its Master Control Chronometre line, featuring integrated bracelets and a new High Precision Guarantee certification. The collection includes a date model, a date power reserve version, and a perpetual calendar, available in stainless steel and 18K pink gold. The watches draw inspiration from a 1973 design and emphasize real-world performance testing.