主要ブランドが電池式やソーラー式ムーブメントを採用する中、時計業界においてクォーツ技術のネガティブなイメージは払拭されつつある。
この変化は、1969年にセイコーが「アストロン」を発表したことから始まった。当初はスイスの機械式時計メーカーにとって脅威となったが、57年以上の時を経て、クォーツは精度と実用性の物語へと進化を遂げた。現在ではカルティエやタグ・ホイヤーといったブランドが、ツールウォッチからドレスウォッチに至るまでクォーツを採用している。
Citizen has introduced five new models in its mechanical Series 8 line, featuring a more compact 39.3mm case size. The watches incorporate the brand's Calibre 9051 automatic movement and draw on Japanese design elements. Prices begin at £895, positioning them as competitive options in the sub-£1,000 mechanical sports watch category.
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Citizen has introduced two new limited-edition Photon models to mark the 50th anniversary of its Eco-Drive technology. The watches feature a new caliber with a 12-month power reserve and innovative light-inspired dials. Both are made from Super Titanium and limited to 5,000 pieces each.
King Seiko has introduced three new Vanac models made from titanium, featuring updated dials inspired by Tokyo's skyline. These watches maintain the 41mm case dimensions of their steel predecessors but are 40% lighter at 116 grams. They will be available from July 2026 at €3,950 each.
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In a written interview, Hublot's Chief Product Officer Sadry Keiser shared insights into the brand's history and future in developing proprietary watch calibers. The discussion highlights Hublot's commitment to innovation since starting in-house production in 2008. Keiser emphasized the company's philosophy of being 'Unique, First, and Different' in horology.