Quartz Watches Gain Acceptance Among Luxury Brands

Quartz technology is shedding its negative reputation in the watch world as major brands embrace battery and solar-powered movements.

The shift began with Seiko's 1969 Astron launch, which initially threatened Swiss mechanical watchmakers. Over 57 years, quartz has evolved into a story of precision and practicality, now adopted by brands like Cartier and TAG Heuer for both tool and dress watches.

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Raymond Weil has introduced its A.R.T. collection of stainless steel sports watches with integrated bracelets. The new line marks the brand's entry into a competitive category of timepieces.

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Breitling has introduced updated versions of its Chronomat watches with refined proportions and a more integrated bracelet. The new models retain core design elements like the rider-tab bezel while improving wearability.

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