Quartz technology is shedding its negative reputation in the watch world as major brands embrace battery and solar-powered movements.
The shift began with Seiko's 1969 Astron launch, which initially threatened Swiss mechanical watchmakers. Over 57 years, quartz has evolved into a story of precision and practicality, now adopted by brands like Cartier and TAG Heuer for both tool and dress watches.
Citizen has introduced five new models in its mechanical Series 8 line, featuring a more compact 39.3mm case size. The watches incorporate the brand's Calibre 9051 automatic movement and draw on Japanese design elements. Prices begin at £895, positioning them as competitive options in the sub-£1,000 mechanical sports watch category.
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Citizen has introduced two new limited-edition Photon models to mark the 50th anniversary of its Eco-Drive technology. The watches feature a new caliber with a 12-month power reserve and innovative light-inspired dials. Both are made from Super Titanium and limited to 5,000 pieces each.
King Seiko has introduced three new Vanac models made from titanium, featuring updated dials inspired by Tokyo's skyline. These watches maintain the 41mm case dimensions of their steel predecessors but are 40% lighter at 116 grams. They will be available from July 2026 at €3,950 each.
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In a written interview, Hublot's Chief Product Officer Sadry Keiser shared insights into the brand's history and future in developing proprietary watch calibers. The discussion highlights Hublot's commitment to innovation since starting in-house production in 2008. Keiser emphasized the company's philosophy of being 'Unique, First, and Different' in horology.