Complementing Watches and Wonders at Palexpo, the fifth edition of Time to Watches will feature more than 85 watch brands at Villa Sarasin in Geneva. This event, part of Geneva Watch Week, creates an immersive Watchmaking Village experience just a minute's walk from Palexpo, emphasizing independent watchmaking in a relaxed atmosphere.
Time to Watches consolidates its position during Geneva Watch Week—alongside the major Watches and Wonders trade show—with a curated selection of over 85 brands gathered at Villa Sarasin. The event, in its fifth edition, transforms the location into a Watchmaking Village, including spaces like the Villa, Lodge, Annex, Cellar, Garden, and Brand Pavilion. Visitors can explore these areas fluidly, fostering a natural flow between professional encounters and informal gatherings.
The 2026 lineup highlights Swiss independents such as BA111OD, blending heritage and innovation, and HAUTE-RIVE, reimagining watch architecture. Independent haute horlogerie includes Krayon for poetic complications and the debuting Manufacture DOMINIQUE RENAUD, challenging traditional codes. Art-driven brands like Beauregard, where watches become sculptures, TAOS with unique dials, and KERBEDANZ's architectural designs add diversity.
Emerging names focus on purpose and transparency, with ID Genève committed to responsible production and Pragma emphasizing component traceability. Maison Alcée redefines the wearer-timepiece bond through craftsmanship and education. Heritage revivals feature Nivada Grenchen for neo-vintage appeal, while international brands include British Fears, German Junghans with Bauhaus-inspired designs, and Lorige, integrating motorsport elements.
Accessories are covered by WOLF, specializing in watch winders and storage. The event spans 12 nationalities, reflecting a cosmopolitan spirit.
Christian Wipfli, Founder and Director of Time to Watches, stated: “We have highlighted a few standout names, but the reality is even richer: more than 85 brands will be present, and each deserves to be discovered. What defines Time to Watches is this unapologetic diversity: established houses, independents and bold creators, all brought together by a shared spirit. In 2026, we have conceived spaces as a true meeting ground. Visitors move naturally from one brand to another, from a professional appointment to a more informal moment in the Garden. Experiences overlap; conversations spark spontaneously. Today, Time to Watches has become an unmissable rendezvous, not simply because it continues to grow, but because it creates moments that truly matter.”