An Ipsos survey in 29 countries found that Generation Z men hold the most traditional views on gender role distribution. They particularly express conservative opinions on obedience in marriage and income differences. In Germany, there is broad support for fair division of labor, but perception gaps persist.
The polling institute Ipsos surveyed more than 23,000 people aged 16 and over in 29 countries for International Women's Day. Generation Z includes individuals born between 1997 and 2012. In all countries, Gen Z men expressed the most conservative views on role distribution compared to other age groups.
61 percent of Gen Z men believe enough has been done for gender equality in their country. 57 percent think the promotion of equality has gone so far that men are now discriminated against. Nearly one in three Gen Z men (31 percent) believes a wife should always obey her husband; for Gen Z women, it is 18 percent. By comparison: Among male Baby Boomers (born 1946-1964), it is 13 percent, and among their female counterparts, 6 percent.
29 percent of Gen Z men in countries like Thailand, Mexico, South Africa, Italy, Australia, the USA, and Japan see problems if a wife earns more than her husband; for Boomer men, it is 18 percent. Robert Grimm, head of political research at Ipsos Germany, explained: “Digital ecosystems amplify polarization because social media algorithms reward pointed messages.” Julia Gillard from King's Business School in London said: “It is concerning to see that attitudes toward gender equality are not more positive, especially among young men.”
Kelly Beaver, Ipsos CEO in the UK and Ireland, noted: “This year's survey shows us that we may be experiencing a major renegotiation of gender roles in today's society.” In Germany, only one in ten believes women benefit if men adhere to traditional roles – the lowest value among the countries. 73 percent support shared childcare, 75 percent shared earning, and 77 percent shared housework. However, only 15 percent personally think childcare is mainly women's responsibility, while 44 percent see it as a societal expectation.
37 percent of German men and 22 percent of women believe men are now discriminated against. 55 percent of men and 36 percent of women think enough has been done for equality. 60 percent of women and 43 percent of men view more women in leadership positions as necessary for true equality. Heejung Chung from King's Business School warned: “It is very concerning that traditional gender norms still exist today.”
