AI boosts Korean games' global success amid controversies

Artificial intelligence has been credited for the rising popularity of Korean video games on the world stage, powering immersive experiences in titles like Nexon's Ark Raiders and Relu Games' Mimesis. These games have achieved strong sales and awards, but their use of AI has sparked debates over creativity and ethics. Industry watchers predict rapid growth in game AI adoption despite pushback.

Korean game developers are leveraging artificial intelligence to enhance player engagement, contributing to recent international successes. Nexon's shooter Ark Raiders secured the Best Multiplayer award at The Game Awards, often dubbed the Oscars of gaming. The title employs reinforcement learning for its spider-like robot enemies, which analyze player movements and shooting patterns in real time. These AI foes adapt by adjusting tactics, such as modifying rocket launch angles around obstacles or retrying failed pursuits in tight spaces, evolving into tougher opponents over time. This approach sets it apart from traditional scripted non-player characters. Released on October 30, Ark Raiders sold 4 million copies within 15 days and peaked at 481,966 simultaneous Steam users.

Similarly, Mimesis, a four-player cooperative horror game from Krafton subsidiary Relu Games, hit 1 million global sales in 50 days of early access and topped Japan's Steam popularity charts. It integrates deep learning and small language models to mimic players' voices and actions, including replaying recorded lines at deceptive moments to sow confusion among teammates. Relu Games previously incorporated GPT-4o into Uncover the Smoking Gun, an interactive mystery where players chat with AI suspects to solve crimes.

However, AI integration faces resistance. Ark Raiders drew criticism from UK developers during its six nominations, including Best Game, at the 2026 BAFTA Game Awards for using generative AI text-to-speech to synthesize additional voice lines from a base recording, aiming to cut costs. Meanwhile, Claire Opsquir: 33 Expedition, which won nine golds at The Game Awards, was withdrawn from the US Indie Game Awards on December 21 after revelations that it included undisclosed AI-generated art, despite pledging no generative AI use. Organizers emphasized preserving the indie sector's human-centered creativity.

Proponents highlight AI's benefits in shortening development timelines and boosting immersion. The global game AI market, valued at $3.3 billion last year, is projected to expand at 36% annually, reaching $51.3 billion by 2033.

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CES 2026 booth showcasing Nvidia, Razer, and HyperX AI-enhanced gaming hardware amid excited crowds.
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CES 2026 features AI-driven gaming hardware announcements

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At the Consumer Electronics Show in Las Vegas, companies like Nvidia, Razer, and HyperX unveiled AI-enhanced gaming technologies aimed at improving performance and user experience. These reveals highlight the growing integration of artificial intelligence in gaming peripherals and software. While some are immediate updates, others remain conceptual prototypes.

Following last week's revocation of its Indie Game of the Year award over AI use, Clair Obscur: Expedition 33 has sold over five million copies in 2025 amid heated industry discussions on AI's role in game development, disclosure rules, and award criteria.

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Video game developers are increasingly using AI for voice acting, sparking backlash from actors and unions concerned about livelihoods and ethics. Recent examples include Embark Studios' Arc Raiders and Supertrick Games' Let it Die: Inferno, where AI generated incidental dialogue or character voices. SAG-AFTRA and Equity are pushing for consent, fair pay, and regulations to protect performers.

Rockstar Games co-founder Dan Houser expressed skepticism about AI's capabilities during a TV appearance promoting his new novel. While confirming his studio is experimenting with the technology for an upcoming game, he downplayed its current usefulness. Houser emphasized that AI excels at some tasks but falls short of solving all creative challenges in gaming.

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South Korea's internet giants Naver and Kakao, after overhauling their AI businesses in 2025, are accelerating efforts to redefine search and messaging services through agentic AI in 2026. Naver plans to integrate services via its Agent N, while Kakao focuses on a closed-loop ecosystem centered on KakaoTalk. Both aim for AI agents that understand user intent and execute tasks autonomously.

PC game publisher Hooded Horse has implemented a strict ban on generative AI-generated art in all its titles, extending the prohibition to every stage of development. CEO Tim Bender argues that even temporary use of AI assets risks contaminating final builds. This policy aims to safeguard artistic integrity and avoid potential backlash from players.

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Sony has patented an AI system called a 'ghost' that can assist or play sections of PlayStation games for users who get stuck. The technology, filed in September 2024 and recently resurfaced, builds on existing features like PS5's Game Help. It aims to address the complexity of modern games by providing tailored guidance or automation.

 

 

 

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