Beverages
ECRM Winter Sessions 2026 showcase retail innovations in Dallas
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The ECRM Winter Sessions took place from February 15 to 19, 2026, at the Hyatt Regency DFW in Dallas, Texas, focusing on food and beverage category growth through curated meetings and store tours. Over 6,100 pre-scheduled interactions connected suppliers with major retailers, emphasizing functional wellness, healthy snacks, and premium pantry items. The event highlighted trends aligned with 2027 planning cycles, including personalization and sustainability.
The Food, Drug, and Cosmetic Assessment Institute stated that the Kolesom Jumbo drink, which has gone viral on social media, contains up to 19.7 percent alcohol and thus qualifies as khamr.
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Lionel Messi, ambassador for Michelob Ultra since 2023, is linked to 180% growth in the beer's sales in Brazil in the first quarter. Argentine-themed bars in São Paulo report tripling revenue on days when Argentina plays in the 2026 World Cup.
House of Coca-Cola, the world's first such venue, opened on December 11 in Polanco, Mexico City. The site lets visitors experience the 1886-style drink preparation and savor exclusive, historical flavors. The menu features on-the-spot sodas, mocktails, and coffee options, priced from 25 to 200 pesos.
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International Breweries has taken steps to elevate its premium portfolio. The move highlights the company's focus on premium products.