Tesla experienced the largest decline in market share among electric vehicle makers in California during 2025. The company lost the most new-car buyers in the state last year, highlighting its struggles in one of the world's biggest EV markets.
In 2025, Tesla shed by far the most new-car buyers in California, according to recent analysis. This marked a significant loss of ground for the electric-vehicle manufacturer in a key market that ranks among the largest globally for EV adoption.
The downturn underscores challenges for Tesla in maintaining its dominance amid growing competition. California, with its strong push for electric vehicles, has been a bellwether for the industry's trends. Last year's figures show Tesla's share eroding more sharply than its rivals, pointing to shifting buyer preferences or other market dynamics.
While specific numbers on the exact percentage drop were not detailed, the report emphasizes the magnitude of Tesla's losses compared to other players. This development comes as the EV sector continues to expand, but with intensifying rivalry from established automakers and newcomers alike.
