At CES 2026 in Las Vegas, LG Display CEO Jeong Cheol-dong announced preparations for new display form factors amid the rise of humanoid robots. Following a hard-won turnaround, the company is focusing on sustainable profits through technology-driven cost innovations. It plans to leverage automotive display expertise for the robotics sector.
Humanoid robots emerged as a prominent trend at CES 2026 in Las Vegas, prompting LG Display CEO Jeong Cheol-dong to state that the company is preparing to address new display form factors. "Some companies are showing a very high level, while others are not yet at a stage where commercialization is possible," Jeong said. "Still, seeing so many humanoid robots made me think that displays also need to innovate in step with these changes."
Jeong emphasized that the rise of humanoid robots does not represent a disruptive shift for LG Display, as robot display requirements mirror those in automotive applications where the company excels. "It is not surprising because the display specifications required for humanoid robots are similar to automotive display standards," he said. "We already have technologies such as plastic OLEDs that offer high reliability and enable curved designs." LG Display showcased OLED panels designed for humanoid robots for the first time at the event. However, Jeong noted that the robotics industry is still in an early phase regarding display interfaces, with companies yet to finalize decisions.
Following over two years of cost cuts and restructuring, LG Display has achieved a turnaround, posting an accumulated operating profit of 348.5 billion won ($238.8 million) for January-September, marking the first annual recovery since 2021. Management priorities for 2026 now center on technology leadership, cost reduction, and AI transformation (AX). "Our goal is not short-term profit this year or next," Jeong said. "It is to build a sustainable and stable profit structure in the long term. Overwhelming technological capability is the answer."
To counter China's advances in LCD panels, Jeong vowed to enhance OLED price competitiveness. "Chinese companies have made significant efforts in terms of resolution and costs for their LCD products in an attempt to catch up with OLED," he remarked during a reporters' meeting on the event's sidelines. "I felt that competition has intensified significantly." The company will accelerate its AX strategy with a virtual design (VD) platform to streamline development, reducing costs and timelines. "This year, our goal is to become a technology-oriented business that generates profits continuously," Jeong added. "Beyond turning to profit, we aim to build the capacity to withstand any market environment." It also plans to proactively enter the humanoid robot market, drawing on automotive display experience.
