Tesla has introduced a more affordable version of its Cybertruck, priced at $60,000 in the US, which could cost around NIS 300,000 in Israel after tax benefits. This move aims to boost sales of the electric pickup, which has underperformed since its 2019 unveiling. The new model features reduced specifications compared to previous versions.
Tesla recently unveiled a cheaper variant of the Cybertruck, priced at $60,000 in the United States, positioning it slightly above the Model Y Performance by $3,000. This represents a 30% reduction from the previous base model's $80,000 price. The company follows its announcement of discontinuing the Model S and Model X, seeking to revive the Cybertruck, its weakest-selling model.
Originally revealed in 2019, Elon Musk promised a $40,000 electric pickup with a futuristic design and stainless-steel construction to compete with popular US gasoline trucks. However, higher prices emerged, with the base at $80,000 and the Cyberbeast at $100,000. Sales have lagged: fewer than 40,000 units in 2024 and 20,000 in 2025, trailing the Ford F-150 Lightning's 27,000 units and matching the Chevrolet Silverado and GMC Sierra. Ford has halted production of its electric model due to similar figures.
The new $60,000 Cybertruck includes dual-motor all-wheel drive, a 524 km range, 0-100 km/h acceleration in 4.2 seconds, and 3.5-ton towing capacity, down from 5 tons. Specifications are trimmed: 20-inch lightweight wheels (replacing 18-inch), a 9-inch rear-seat screen, removal of air suspension (adaptive dampers retained), fabric upholstery instead of leather, and a 7-speaker audio system (down from 15).
In Israel, the Model Y Performance costs NIS 334,000. The Cybertruck qualifies for a NIS 30,000 tax benefit for electric commercial vehicles, potentially bringing its price to around NIS 300,000. It has appeared on the Tesla Israel website for a year without pricing or ordering options, often arriving via parallel imports. Recently, it earned a “Good” rating and “Top Safety Pick” from the US Insurance Institute for Highway Safety (IIHS) in crash tests.
