Jio BlackRock Asset Management, a joint venture between Reliance Industries' Jio Financial and BlackRock, is changing its sales strategy less than a year after launch. The firm, which initially bypassed intermediaries, now plans to offer specialized investment funds through distributors. This shift aims to reach investors needing more guidance.
Jio BlackRock Asset Management launched with a direct sales approach, avoiding mutual fund distributors. Now, the company is pivoting to partner with these intermediaries to expand its reach in retail assets under management, as reported by The Economic Times. The move comes amid efforts to drive growth in a competitive market. Specialized investment funds will be the first products offered through distributors, with plans to include mutual fund schemes soon. This strategy targets a market segment that requires additional advice for investment decisions. The joint venture seeks to balance direct plans with distributor-led sales for broader appeal.