Specialty coffee roasters urged to uphold core values amid market challenges

Specialty coffee roasters are facing rising costs and market volatility but are encouraged to maintain their commitment to quality, fairness, and producer relationships.

Running a roastery has become more difficult over the past two years as green coffee prices hit record highs of US$4.41 per pound in February 2025 due to adverse weather in producing countries. Tariffs on Brazil and conflicts in the Middle East have added further pressure through higher freight and energy costs, forcing roasters to adjust sourcing strategies and blends.

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Cafes facing higher expenses are roasting coffee on site to control margins and create new revenue streams. Green bean prices exceeded four dollars per pound in early 2025, while rent, wages and other costs have climbed since the pandemic.

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The growth of online platforms has reshaped how specialty coffee reaches businesses and consumers worldwide.

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