Specialty coffee roasters urged to uphold core values amid market challenges

Specialty coffee roasters are facing rising costs and market volatility but are encouraged to maintain their commitment to quality, fairness, and producer relationships.

Running a roastery has become more difficult over the past two years as green coffee prices hit record highs of US$4.41 per pound in February 2025 due to adverse weather in producing countries. Tariffs on Brazil and conflicts in the Middle East have added further pressure through higher freight and energy costs, forcing roasters to adjust sourcing strategies and blends.

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Cafes facing higher expenses are roasting coffee on site to control margins and create new revenue streams. Green bean prices exceeded four dollars per pound in early 2025, while rent, wages and other costs have climbed since the pandemic.

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The specialty coffee industry is expanding rapidly, with more roasters opening worldwide, particularly in emerging markets. This growth intensifies competition and squeezes margins for traders amid high costs and consolidation. Experts highlight both opportunities and challenges in the evolving supply chain.

Turkey's centuries-old Turkish coffee culture persists, but specialty coffee shops and roasters are proliferating across major cities. Younger consumers drive demand for espresso, filter, and milk-based drinks, while local brands eye global markets. Consumption has risen 15.6% annually, per the International Coffee Organisation.

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Brazil maintains its status as the world’s top coffee producer while building a robust domestic market that now includes rising specialty consumption. Recent data show steady growth in internal demand, offering resilience against trade disruptions. Industry experts highlight how production history and infrastructure investments have fostered this dual strength.

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