The growth of online platforms has reshaped how specialty coffee reaches businesses and consumers worldwide.
Ecommerce now serves as the main growth channel for many coffee roasters, allowing them to connect with buyers beyond local limits. The pandemic accelerated this shift, with US online sales doubling in 2020 and global ecommerce reaching around 20% of total sales today. Projections show the global online coffee market exceeding US$13.6 billion by 2027.
Coffee subscriptions surged during the pandemic and have since evolved into a more diverse market. Roasters now offer options ranging from everyday blends to premium reserve and competition lots.
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Specialty coffee roasters are facing rising costs and market volatility but are encouraged to maintain their commitment to quality, fairness, and producer relationships.
Specialty coffee producers and experts are discussing the growing popularity of co-fermented coffees and the challenges they present to traditional standards.
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Coffee exports from south China’s Hainan Province reached 11.78 million yuan in the first half of 2026, up 82.35 percent from a year earlier, Haikou Customs said Tuesday.