The growth of online platforms has reshaped how specialty coffee reaches businesses and consumers worldwide.
Ecommerce now serves as the main growth channel for many coffee roasters, allowing them to connect with buyers beyond local limits. The pandemic accelerated this shift, with US online sales doubling in 2020 and global ecommerce reaching around 20% of total sales today. Projections show the global online coffee market exceeding US$13.6 billion by 2027.
Coffee subscriptions surged during the pandemic and have since evolved into a more diverse market. Roasters now offer options ranging from everyday blends to premium reserve and competition lots.
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Specialty coffee roasters are facing rising costs and market volatility but are encouraged to maintain their commitment to quality, fairness, and producer relationships.
Colombia produced 1.06 million sacks of coffee in May, up 29% from the same month in 2025. The January-to-May total, however, showed a 19% decline.
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The inaugural North American edition of World of Coffee will occur from April 10 to 12, 2026, at the San Diego Convention Center in California. The event, rebranded from the former Specialty Coffee Expo, will feature the 2026 World Latte Art Championships, competitions, workshops, and over 670 exhibitors. Attendees can also join numerous afterparties and explore San Diego's specialty coffee scene.