Business executives shaking hands to seal Norwegian's acquisition of Ving travel group, with airplane and logos in background
Business executives shaking hands to seal Norwegian's acquisition of Ving travel group, with airplane and logos in background
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Norwegian acquires Ving in multi-billion deal

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Airline Norwegian is buying travel group Nordic Leisure Travel Group, including Ving and Spies, for nearly 8 billion kronor.

The deal was announced on June 16, 2026. Norwegian is taking over companies including Ving, Spies, Tjäreborg and Sunclass Airlines from Petter Stordalen and Altor.

Norwegian CEO Geir Karlsen called the deal a milestone. He said the company becomes a major player in the market overnight.

Petter Stordalen said the concept hotels will expand and that turnover will reach 60 billion kronor in 2027. He becomes one of the largest owners in Norwegian.

The competition authority is expected to approve the deal after the summer. The company plans to use Sunclass Airlines together with Norwegian and Widerøe.

Was die Leute sagen

Initial reactions on X focus on Norwegian's acquisition of Nordic Leisure Travel Group including Ving for ~8 billion SEK. Users note the strategic expansion into travel packages, mixed views on valuation (seen as fair but with potential share dilution), and suggestions for loyalty perks. Posts from investors and analysts highlight growth potential without strong negativity.

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