Continuing its strong hold in Norway, Tesla's registrations there surged 89% year-on-year in December 2025 to 5,679 units, securing top carmaker status for the fifth consecutive year. This contrasted with sharp drops elsewhere in Europe—down 66% in France and 71% in Sweden—extending the declines seen in November and throughout 2025 across the EU, UK, and EFTA countries.
In December 2025, Tesla Inc. showcased a tale of two Europes. Norway registrations rocketed 89% from the prior year to 5,679 vehicles (per ACEA data cited by Reuters), contributing to a full-year total of 27,621 units and a 19.1% market share—the fifth straight year as Norway's leading carmaker.
Norway's EV dominance persisted, with electric vehicles comprising 96% of 2025 sales (up from 89% in 2024), and 98% in December. This rush preceded the government's planned $5,000 value-added tax on vehicles starting January 2026.
Elsewhere, challenges mounted: France saw registrations plummet 66% to 1,942 units, Sweden 71% to 821. Tesla's market share eroded every month through 2025 in the EU, UK, and EFTA regions, building on November's slump amid fierce competition.
Despite introducing cheaper Model Y and Model 3 variants, Tesla lost ground to rivals' new EVs. Shares climbed nearly 3% in pre-market Friday trading, though retail sentiment on Stocktwits was bearish. Over the past year, TSLA stock rose 11%.
