Illustration of Chubb executives editing diversity webpages on their website to emphasize meritocracy, in a corporate office environment.

Chubb edits diversity pages on website, citing focus on meritocracy

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Chubb has edited and, in some cases, removed webpages describing diversity and racial-justice initiatives. A company spokesperson told The Daily Wire the updates were made to better reflect a merit-based culture.

The Daily Wire reported that Chubb deleted or revised multiple pages highlighting “racial justice” programming and “inclusive hiring,” and quoted a Chubb spokesperson as saying: “We have always strived to be a meritocracy. We made changes to the content on our website to better convey our culture.” Those claims and the quote are attributable to The Daily Wire’s reporting. (dailywire.com)

Among the pages referenced by The Daily Wire was “Advancing Racial Justice,” which previously stated, “We believe in being anti-racist because a rejection of racism alone is insufficient,” and described tools like “Race Matters” and hiring practices with “a special emphasis on professionals from underrepresented groups.” An archived search result shows that language was on Chubb’s site this month, but the page now returns an error. (about.chubb.com)

Edits also appeared on the company’s “Rule of Law Fund” page. As of October 30, 2025, the page outlines broad priorities but does not list specific U.S. racial-justice grants. In 2021, Chubb publicly announced $1.1 million in grants “to understand and reduce racial inequities throughout the criminal justice process,” indicating such details were previously disclosed elsewhere. (about.chubb.com)

The Daily Wire further said a Chubb YouTube clip featuring CEO Evan Greenberg criticizing North Carolina’s 2016 “HB2” bathroom law had been taken down. While we cannot independently confirm the current status of that video, Greenberg’s remarks are on the record: in an April 12, 2016 speech at a Chubb leadership forum, he called laws that “discriminate against sexual preference” a “threat to democracy,” a quote reported at the time by the industry outlet Carrier Management. (carriermanagement.com)

The outlet also noted removals of language about programs for women and climate-related initiatives. Chubb’s site previously featured a page titled “Accelerating Opportunities for Women,” which is no longer accessible via the same URL surfaced in recent search results. Separately, Chubb continues to publish climate-related policies and materials, including its 2019 coal policy that restricts underwriting of new coal-fired plants and certain coal-dependent companies, and its 2023 launch of a Global Climate Business Unit (Chubb Climate+). (about.chubb.com)

The website updates arrive amid pressure from conservative activists. Consumers’ Research launched a seven-figure campaign targeting Chubb on October 1, 2025, including national TV ads and a microsite. (prnewswire.com)

Chubb describes itself as the No. 1 U.S. commercial lines insurer and operates in 54 countries and territories. Independent industry data show Chubb and Travelers trading the top slot by direct premiums written in recent periods. (chubb.com)

The moves also reflect a broader corporate recalibration on DEI. In mid-2024, Tractor Supply said it would eliminate DEI roles and pull back related goals, and John Deere announced it would stop sponsoring “social or cultural awareness” events and audit training materials—both after activist campaigns. (washingtonpost.com)

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