Food and beverage companies are using stylish packaging and celebrity tie-ins to stand out in a crowded market. Loonen Water and David Protein are among those drawing attention through influencer placements and high-profile sightings. The approach blends wellness claims with visual appeal to justify premium prices.
In June Loonen Water appeared in the Vogue cafeteria at One World Trade Center. Editors noticed the product because of its packaging, and the front of house manager said the order was placed simply because it looked good.
David Protein gained momentum after Bella Hadid was photographed eating its frozen dessert on a yacht in Cannes last month. Founder Peter Rahal said the images led to a sell-out in 28 minutes and increased social media followers.
Doctor Stolberg’s herbal tea, made with coriander and cumin, comes in a bright yellow box. Founder Natazia zu Stolberg recently added a matching leather pouch that sold out in under a month. Similar tactics are used by Rocky’s Matcha and Ballerina Farm protein products.
Analyst Seyi Oduwole noted that consumers treat these items as status symbols during the cost of living crisis. Brands are working with agencies experienced in fashion and beauty to create consistent imagery across products, campaigns, and retail.
