Capcom promises no AI-generated assets in its games

Capcom has stated it will not include AI-generated materials in its game content, as revealed in an investor briefing on March 23, 2026. The company plans to use AI tools to improve efficiency in development processes like graphics, sound, and programming. This comes amid backlash over Nvidia's DLSS 5 implementation in Resident Evil Requiem.

On March 23, 2026, during a 'personal investor online company briefing' Q&A session, Capcom addressed generative AI in game development. The company promised, 'Our company will not implement the materials generated by our AI into game content,' according to its investor relations materials shared via Twitter by @CapcomIR. It added that it will 'actively utilize this technology to improve efficiency and productivity in the game development process,' exploring uses in areas such as graphics, sound, and programming. A similar statement appeared as: 'We will not implement assets generated by AI into our games,' while committing to proactive use of AI for streamlining repetitive tasks. This moderate stance follows early 2025 plans to experiment with generative AI alongside Google for idea generation. The announcement arrives after controversy surrounding Nvidia's AI-powered DLSS 5 update for Resident Evil Requiem, a recent survival horror title, which some players criticized as altering the game's artistic vision. Capcom also reported strong third-quarter results, despite sluggish sales for Monster Hunter Wilds. While publishers like Square Enix express greater enthusiasm for AI, Capcom aims for a balanced approach, avoiding final in-game assets.

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Bethesda team toggling off optional DLSS 5 AI features in Starfield, addressing Nvidia tech backlash for a news article.
AI द्वारा उत्पन्न छवि

Bethesda promises DLSS 5 AI features will be optional in Starfield

AI द्वारा रिपोर्ट किया गया AI द्वारा उत्पन्न छवि

Bethesda has responded to backlash over Nvidia's newly revealed DLSS 5 AI upscaling technology, assuring players that its implementation in Starfield will be totally optional and under artists' control. The technology, showcased with Starfield and Resident Evil Requiem, drew widespread criticism for its visual alterations. Bethesda stated it is an early look with further adjustments planned.

At the Game Developers Conference 2026 in San Francisco, generative AI tools drew mixed reactions, with demos from Google highlighting potential uses amid widespread developer skepticism. A recent industry report showed 52% of companies using the technology, but only 36% of workers incorporating it into their jobs, and 52% viewing it as harmful to the sector.

AI द्वारा रिपोर्ट किया गया

At the Consumer Electronics Show in Las Vegas, companies like Nvidia, Razer, and HyperX unveiled AI-enhanced gaming technologies aimed at improving performance and user experience. These reveals highlight the growing integration of artificial intelligence in gaming peripherals and software. While some are immediate updates, others remain conceptual prototypes.

PC game store GOG has drawn criticism for employing generative AI to create promotional artwork for a sale. During a recent Reddit AMA, the company's managing director addressed the backlash but stopped short of committing to abandoning the technology. GOG emphasized testing AI tools to support its preservation mission while promising more careful application.

AI द्वारा रिपोर्ट किया गया

Unity Technologies' CEO Matthew Bromberg has announced an upcoming beta update to its game engine that will allow developers to create full casual games using natural language prompts. The feature is set to be unveiled at the Game Developers Conference in March. While the technology aims to simplify game development, it arrives amid ongoing debates about generative AI's role in the industry.

PC game publisher Hooded Horse has implemented a strict ban on generative AI-generated art in all its titles, extending the prohibition to every stage of development. CEO Tim Bender argues that even temporary use of AI assets risks contaminating final builds. This policy aims to safeguard artistic integrity and avoid potential backlash from players.

AI द्वारा रिपोर्ट किया गया

Video game developers are increasingly using AI for voice acting, sparking backlash from actors and unions concerned about livelihoods and ethics. Recent examples include Embark Studios' Arc Raiders and Supertrick Games' Let it Die: Inferno, where AI generated incidental dialogue or character voices. SAG-AFTRA and Equity are pushing for consent, fair pay, and regulations to protect performers.

 

 

 

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