Capcom promises no AI-generated assets in its games

Capcom has stated it will not include AI-generated materials in its game content, as revealed in an investor briefing on March 23, 2026. The company plans to use AI tools to improve efficiency in development processes like graphics, sound, and programming. This comes amid backlash over Nvidia's DLSS 5 implementation in Resident Evil Requiem.

On March 23, 2026, during a 'personal investor online company briefing' Q&A session, Capcom addressed generative AI in game development. The company promised, 'Our company will not implement the materials generated by our AI into game content,' according to its investor relations materials shared via Twitter by @CapcomIR. It added that it will 'actively utilize this technology to improve efficiency and productivity in the game development process,' exploring uses in areas such as graphics, sound, and programming. A similar statement appeared as: 'We will not implement assets generated by AI into our games,' while committing to proactive use of AI for streamlining repetitive tasks. This moderate stance follows early 2025 plans to experiment with generative AI alongside Google for idea generation. The announcement arrives after controversy surrounding Nvidia's AI-powered DLSS 5 update for Resident Evil Requiem, a recent survival horror title, which some players criticized as altering the game's artistic vision. Capcom also reported strong third-quarter results, despite sluggish sales for Monster Hunter Wilds. While publishers like Square Enix express greater enthusiasm for AI, Capcom aims for a balanced approach, avoiding final in-game assets.

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Bethesda team toggling off optional DLSS 5 AI features in Starfield, addressing Nvidia tech backlash for a news article.
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Bethesda promises DLSS 5 AI features will be optional in Starfield

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Bethesda has responded to backlash over Nvidia's newly revealed DLSS 5 AI upscaling technology, assuring players that its implementation in Starfield will be totally optional and under artists' control. The technology, showcased with Starfield and Resident Evil Requiem, drew widespread criticism for its visual alterations. Bethesda stated it is an early look with further adjustments planned.

At the Game Developers Conference 2026 in San Francisco, generative AI tools drew mixed reactions, with demos from Google highlighting potential uses amid widespread developer skepticism. A recent industry report showed 52% of companies using the technology, but only 36% of workers incorporating it into their jobs, and 52% viewing it as harmful to the sector.

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One week after Nvidia's DLSS 5 reveal sparked widespread developer criticism for using generative AI to alter game visuals and override artistic intent, indie figures are now urging a boycott. Dave Oshry, CEO of New Blood Interactive, called on gamers and developers to cripple Nvidia's sales and stock price, while Dusk developer David Szymanski decried its showcase in Resident Evil Requiem.

Unity Technologies' CEO Matthew Bromberg has announced an upcoming beta update to its game engine that will allow developers to create full casual games using natural language prompts. The feature is set to be unveiled at the Game Developers Conference in March. While the technology aims to simplify game development, it arrives amid ongoing debates about generative AI's role in the industry.

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Nvidia unveiled DLSS 5 at its GTC conference, calling it the biggest breakthrough in computer graphics, but gamers have reacted with memes and criticism over changes to game visuals. CEO Jensen Huang dismissed the backlash, stating gamers are completely wrong and developers retain artistic control. The technology is set for release in the fall.

Take-Two Interactive CEO Strauss Zelnick has reiterated that AI cannot produce massive hits like Grand Theft Auto 6, calling the notion laughable. In a recent interview, he emphasized the need for human creativity despite AI's potential to assist in asset creation. Zelnick expressed surprise at market reactions to AI tools like Google's Genie.

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Building on the recent Gaming Copilot launch for PC, Microsoft showcased Xbox AI features at GDC 2026, prioritizing game developers amid industry concerns. Highlights include Auto Super Resolution, AI-generated clips, and Copilot's console rollout, with plans to license creator content.

 

 

 

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